The inevitable digital transformation of the retail world jumped on the fast track as on-ground businesses began closing down in the pandemic. Even those previously skeptical of the online market got on board in a hurry. All this scurry resulted in an increased competition in the relams of eCommerce, necessitating highly optimized experiences more than ever.
About 90% of people make purchases through websites. Having a well-designed and developed website makes your business more credible and increases its visibility to your customers. Most people often search for a company when heard about it, even if that is a brick-and-mortar business. Your professional website development design New York will provide them with the assurance of your credibility.
Additionally, the ‘contact us’ section of the website, especially with integrated maps, is quite helpful for those who may have trouble finding the location of your stores.
Branding creates a memorable impression of your business that builds trust, motivates employees and helps in acquiring new customers in no time.
Your brand is the “face” of your company. Make it memorable — and strong enough to leave the desired impression.
Developing a strategic plan for the company can help in achieving long-term financial gain. To optimize the ROI, increase the company’s value and ensure the company meets its financial objectives.
A professional appearance builds credibility and trust. People are more likely to engage with a business that appears polished and legitimate.
When employees understand your mission, they feel the same pride and will work to achieve your shared goals. As it is said “Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”
Branding enables your company to get referral business. Could you tell a friend about the new shoes you love if you can’t remember the brand? Word of mouth referrals are only possible after you’ve delivered a memorable experience.
Creating a website that is appropriate enough to work on every device and screen size, whether the device is small or large, desktop or mobile. It is focused around providing a gratifying and intuitive experience for everyone.
Your website has to be user friendly and should have some essential characters learnability, efficiency and memorability. It should be easily workable and accessible to others. Understanding these facts and applying the concepts will significantly improve your website.
Many businesses are taking web design back to the basics with minimalistic designs and layouts. Websites are featuring fewer pages, with simpler designs and more blank space. Some websites are also implementing what’s referred to as “Flat Design”.
01. Business Website A business website is your online calling card! It serves to build your presence on the internet and helps to create a holistic brand image that aligns with your personal philosophies and resonates with your clients. What’s more is ranking on SERPs is a feat that merits credibility in the eyes of the internet users, which automatically puts you in their trust circle 02. E-Commerce Website: Online purchases have expecially seen a rise since the beginning of the COVID-19 pandemic. With more people than ever buying online, it is imperative that all retail businesses move to the web to maintain their clientele and expand. Digital is the new normal — it saves a lot of time and energy and is convenient for the customers to get hold of supplies in the comfort of their homes. 03. Blog site: A blog is a place where you can express yourself to the world by sharing your passions and thoughts. You can continuously update the information whenever you feel the need for it, or revamp your website on an ongoing basis.
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Color is a key consideration for all visual materials
The most successful logos are simple in terms of colors. In fact, two of the most basic colors — black and red — are used most frequently. Think of some of the world’s most successful logos, such as Pepsi, Coke and Starbucks, which use just one or two colors each.
Identify the key emotional message you want your logo to communicate and choose colors to convey that emotion:
Color relatability can be generational and gender-specific. Both men and women say blue is their favorite color and brown their least favorite, but women also like purple, whereas men don’t care for it at all. On the other hand, men are slightly more partial to black.
Typefaces are as important as color. Consider what the look of your text says to clients and potential customers:
Yes! It’s important to have a style guide laying out standards for the visuals and copy associated with your brand. A style guide maintains consistency across your organization — no matter how large or small. Here are six elements to think about when developing your guide. After the guide is complete, share it with your employees and revisit it annually to see if updates are needed.
To study the mission is very important. Research on the history of the company to get details and explain in clear words, what the company is all about?
Your style guide should include your logo in various sizes and file formats, and guidelines dictating how and where the logo may be used for making it look better.
Select fonts and sizes according to the company’s standard. A font does everything from representing the brand, to increasing legibility.
The most important thing for the marketing professionals and copywriters who are working on your brand is voice guidelines. Who is speaking? What is the voice of the company? Can you give some background information that helps the user understand how to speak with that voice?
Some brands are instantly recognizable by the color of their logos. These colors are forever associated with the companies. Careful selection of colors will help in recalling the brand easily.
Are there certain types of imagery that fit with your brand style? Provide clear guidelines to simplify selecting photos for creative materials.
